Ad Formats & Creative Specs

Citadel Video is built for premium in-venue screens: full-sound, full-attention, full-screen. Creative should read from 8–20 feet away, stay family-safe for retail audiences, and work without relying on click-through as the primary outcome.

Video (primary)

  • Delivery: VAST 4.x (industry-standard ad serving)
  • Lengths: 15 seconds (standard), 30 seconds (extended), 60 seconds (long-form storytelling)
  • Audio: full-sound environments — mix for store ambience; avoid sudden extreme loudness
  • Aspect: horizontal 16:9 for landscape screens; confirm portrait placements with your account team before production

Display (companion units)

Companion IAB sizes commonly used on the Citadel Video screen layout:

  • 160×600 (skyscraper)
  • 300×250 (medium rectangle)
  • 728×90 (leaderboard)
  • 468×60 (full banner)

Creative guidelines

  • One clear offer or brand idea per spot
  • Large type; high contrast; limited fine print
  • No flashing strobes or seizure-risk patterns
  • No deceptive “close” or system UI mimicry
  • Family-safe for convenience / hotel / QSR environments

Need a test plan or tag checklist? Contact sales. See also Measurement.

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