Retail Media at the Point of Purchase
Retail media is advertising that reaches shoppers in or around the path to purchase. Citadel Video focuses on owned impressions inside real venues — convenience, fuel, hospitality, and related retail — where attention is physical, not a social feed.
Why in-venue video is different
- Captive context — shoppers are already in a purchase environment; there is no “skip to the next tab.”
- Full-sound capable — when venue policy allows audio, creative can use voice and music the way broadcast does.
- Shared screen utility — Citadel pairs ads with editorial (news, sports, markets, weather) so the screen earns glances between spots.
Who buys
Typical categories include CPG, QSR, automotive, telecom, and financial services — brands that benefit from proximity to a near-term purchase decision. Citadel’s published audience framing highlights high-intent shoppers in those environments (see homepage Audience section and About).
How campaigns usually start
- Define markets and venue types
- Choose 15s / 30s / 60s video plus optional companion display
- Traffic via VAST / GAM as agreed on the insertion order
- Review proof-of-play and delivery against the flight
Next steps: Ad formats · Measurement · Contact.